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Using Indigenous
Participatory Performance for Stimulating Dialogue on HIV/AIDS among
Kenyan Youth: Creative Ngoma Dialogue Circles (CNDC) Communication
Strategy
L.
Majalia Mjomba
Bloomsburg
University
The articel examines how NGOMA, local cultural
performance in Kenya, could be used to stimulate dialogue on HIV/AIDS
among young people.
My study, which used both participatory and grounded
theory approaches to formulate a Creative NGOMA Dialogue Circle (CNDC)
communication strategy, is described and the results presented. Findings
indicate that CNDC can help mobilize Kenyan youth from positin of
MCHEZEWANGOMA, one who is a passive spectator during the Ngoma/dialogue,
to become MCHEZANGOMA, an activated participant who takes part in the
action.
The use of WACHEMSHANGOMA (peer dialogue
motivators [PDMs]) reduces the cultural distance between HIV/AIDS resource
person and the youth. CNDC uses local languages appropriate to Kenyan
youth, positively impacting its target audience
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